P.J. Worsfold, Co-founder Crux Strategies & Media Inc.

A bit of background information on P.J.

Professional

• 15 years in digital media; from creative to marketing and from strategy to sales
• In between entrepreneurial pursuits (first as a music producer and now with Crux), enjoyed time at Blast Radius, a major interactive agency, as a marketing strategist and at a Spectrum Signal Processing, a large technology company, as a web designer

Education

• Bachelor of Professional Arts degree with a communication studies major, Athabasca University
• Certificate of Multimedia Studies, UBC

Profile

• Active consumer, media critic, pop culture lover and technology fiend
• Focused on solving people’s problems, not adding more to their plates
• Organizer and deadline maker, with an eye for detail and a sense of humour
• Keenly aware that in order to be a great communicator, one must be a great listener