Consultation and Briefing

Need someone objective to talk about how your company can get the most out of web-based communications and digital media? We’re there to act as a sounding board and to brief you and your team about everything from the specific tools to the broad implications of digital media for business and society as a whole. To give you an idea of where our interest and expertise lie, some of the topics we’ve recently discussed with our clients are listed below. If you’d like to have a similar conversation, give us a call.

Photo by cliff1066

  • Social media, social networking and social bookmarking
    • Putting Facebook, Twitter, Flickr, YouTube and the rest to work in your business
    • Starting and promoting a blog, why blog in the first place?
    • Using social media to learn about your customers, your competition and your industry
    • What’s a podcast? How can I make one?
  • Website design and development
    • What you need to start selling a product online
    • Building your own web applications versus outsourcing
    • The best ways to collect customer information and feed it into a customer relationship management (CRM) system
  • Web marketing
    • How to rank well in Google
    • Understanding pay-per-click (PPC), specifically Google AdWords
    • What is search engine optimization (SEO)?
    • Measuring the return on investment (ROI) of web marketing
  • Web analytics
    • How many people come to your website, how long to they stay and what do they do?
    • What people are saying about your brand or your business online
  • Collaboration and productivity
    • Updating your website without relying on IT; effective and affordable content management systems (CMS)
    • Sharing documents over the internet and giving presentations online
    • Syncing files between different users
  • Mobile communications
    • Realizing the potential of text-messaging (SMS)
    • Addressing iPhones and Blackberries in your communications strategy
    • Saving money with VoIP and other web-based communication tools
  • Media convergence
    • The way we consume audio, video and text is changing, why is this happening and how can we benefit?
    • Training through web-based video and podcasts